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WOW!HR GCC

WOW!HR GCC

International HR award

International HR award

March 5, 2026 | Dubai, UAE

March 5, 2026 | Dubai, UAE

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Nominate a Project
Become an Exhibitor

What is WOW!HR award?

WOW!HR is a prestigious international event that brings leaders and innovators from MENA, Central Asia, CIS region and 20+ countries together. It features an Awards competition, ceremony, conference sessions, and an expo highlighting innovative HR solutions. The event aims to bring forward-thinking HR leaders and companies together to celebrate excellence in HR practices.

This year, the competition is held as part of the WOW!HR Global Conference, which will take place in Dubai on March 5-7, 2025. Learn more.


Nominate your project and unlock these benefits:

International recognition

Inspire and retain your HR team

Boost your personal brand and career.

Key industry insights

Elevated employer brand

Network with the region's HR elite

What is WOW!HR award?

WOW!HR is a prestigious international event that brings leaders and innovators from MENA, GCC, Central Asia, CIS region and Europe together. It features an Awards competition, ceremony, conference sessions, and an expo highlighting innovative HR solutions. The event aims to bring forward-thinking HR leaders and companies together to celebrate excellence in HR practices

Who attends WOW!HR GCC?

Chief HR Officers, HR Directors, and Senior HR Managers

C-level executives and business leaders

HR transformation leaders and decision-makers

Government officials and public sector leaders

Number of attendees: 150-200

Top HR experts, speakers, and delegates from leading companies in the GCC region, Central Asia, Armenia, and Russia

Nominate your project and get:

Award process: 
from nomination to ceremony

The organizing team reviews your application against the criteria. Successful applicants are admitted to the award competition.

Upon approval of your application, a $750 organizational fee per entry is required to begin your award preparation process.

A participant submits an application with their project

Present and defend your project at the conference to the international community ​​​​and a panel of nominees.

Nominees and attendees vote to determine the winners.

Announcing the Winners & Awards. Release of Voting Results.

Award Nominations

HR HERO

Recognizing complex or/and transformational projects that showcase outstanding results in people management

LEVEL UP

Celebrating projects designed to train and motivate employees

DIGITAL SOLUTIONS

Rewarding projects that excel in the automation and digitalization of HR processes, streamlining operations and improving efficiency

BE COOL

Recognizing projects that engage and develop schoolchildren, students, and young professionals

HIGH PERFORMANCE

Acknowledging projects that effectively motivate, engage, evaluate, and recognize employees, driving exceptional performance

GET TEAM

Highlighting successful projects focused on attracting new talent and enhancing the employer brand

Download a booklet for FREE and learn about best HR cases
 presented by leading world companies

Transparent voting system

Voting is divided into 2 steps:

Step 1. When the presentation process is over nominees take bulletins for secret ballot. Only those who attended all the presentations are allowed to vote.

Step 2. Visitors can also take part in voting if they registered and are present at the event at the end of the case presentation.

We use special formula to calculate the results:

Previous nominees

WOW!HR  Conference

It is a platform for an easy and transparent experience exchange, where experts share their knowledge and convey modern ideas to the audience, while nominees present their newest HR projects and show off their achievements

Speakers at Conference 2025

Yaroslav Panasyuk

RWB (United Wildberries & Russ Company),
 Manager of Internal Communications (Russia)

Topic: WB Cyber Club - Community of interest for employees

Kirill Evstratiev

RWB (United Wildberries & Russ Company),
Head of the Internal Communications group for mass personnel (Russia)

Topic: WB Cyber Club - Community of interest for employees

Denis Barinov

Greenatom, Head of Office for IT-community Development (Russia)

Topic: How to Attract Grow IT-talents for Nuclear Industry:The Greenatom Way

Irina Romanova

Greenatom, Head of Junior Talents Acquisition
(Russia)

Topic: How to Attract Grow IT-talents for Nuclear Industry:The Greenatom Way

Goar Ananyan

WOW GROUP, International expert in HR, training and business development (Russia)

Topic: Overview of global HR trends

Registration form

Early bird price

$185

$255

* Offer is available until December 31

Group Offer:

10% discount when purchasing 3 or more tickets

By buying a ticket you receive the following options:

Conference Access

Gain full access to the WOW!HR Conference, including all sessions and discussions.

Expo Exploration

Explore the HR expo area to discover the latest innovations, solutions and technologies.

Voting Rights

Participate in the voting process to recognize and celebrate outstanding HR projects.

Networking Opportunities

Connect with HR professionals, industry leaders and experts to expand your network.

Learning and Inspiration

Access valuable insights, knowledge and inspiration to advance your HR career and initiatives.

Feedback from our participants

Feedback from a WOW!HR Award's nominees

"Don’t be afraid! We were scared too at first. Honestly, when I was first asked to be a nominee for an award, my immediate thought was, 'But we’re not ready—what do we even have to show?' But just gather your projects and take the chance—it can’t hurt. No one’s going to punish you for trying. So go for it, everyone—give it your best shot!"

— Margarita Pigoreva — HR Director, EVOC

"Participation in events such as WOW!HR gives us the opportunity to share our experience, learn from colleagues and evaluate our progress, how far we are ahead of the market, how trending we are. We see how other companies implement ideas, and we can learn the best for ourselves. At the same time, we share our achievements with partners from other companies, which helps us develop and stay on trend."

— Irina Zakharchenko — Head of Personnel Development Department, Halyk Bank

"There is no need to doubt. If there is a result, it should be shown. You may not win today, but you will gain experience. This is also the result of our community"

— Anton Fedorov — HR projects leader, JSC Gastroyprom

"Speaking to HR professionals was especially enjoyable. Our colleagues' cases turned out to be very useful, and we wrote down some ideas for future use. It was especially interesting to watch the birth of new collaborations and to participate with colleagues in creating something useful"

 — Ekaterina Shinkarenko — Internal Communications Specialist, Russian Crab Group


Previous participants in Dubai

WOW!HR GCC Expo

The Expo is a premier event tailored for human resources professionals, offering unparalleled exhibiting opportunities for companies to showcase their latest products and services. Exhibitors will have the chance to present cutting-edge HR technologies, software solutions and innovative practices to a targeted audience of decision-makers and industry leaders.

Join the event as a partner and:

Raise your brand recognition

Get an access to a wide audience of professionals

Meet your future clients and partners

Be involved in an active networking process

Attract more leads

Available integration formats

Become an Exhibitor

Position your brand at the heart of the HR community

Directly engage with decision-makers and top HR executives

Generate qualified leads and build lasting business relationships

Become a Strategic Partner

Maximize your brand visibility across the GCC and beyond

Be featured alongside top HR leaders and innovators

Co-create a custom partnership format tailored to your business goals

Become a Media Partner

 Expand your audience with premium HR & leadership content

Gain exclusive access to speakers, nominees, and behind-the-scenes highlights

Boost your brand’s credibility through association with a trusted international award

Feedback from a WOW!HR GCC 2024
Award's partner

"Following our participation in the WOW!HR GCC Awards we established new business contacts. The networking was successful. There were discussions about HR projects in the region. The market discussions and opportunities for integration in this market generated great interest. We thank WOW GROUP for the opportunity to participate as a partner with an exhibition stand"

— Lina Strygina — Managing Partner of «Energy of Team»

Media about WOW!HR in Dubai

Previous media partners in Dubai

About us

WOW!HR is a project under the umbrella of WOW GROUP.

The aim of WOW!HR is to bring together HR professionals and organizations to recognize and celebrate achievements in HR practices.
The mission of WOW GROUP is to unite the global HR community, collect and broadcast the best practices of human capital management through its educational projects.
WOW GROUP produces and distributes unique educational products on human capital management for the international business community.

05 March, 2026

Dubai, UAE

gcc@wowhr.global

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© 2025 WOW GROUP LLC. All rights reserved

 Download free brochure with nominees' cases from previous WOW!HR Awards