Award
Conference
Expo

WOW!HR GCC 2025

International Conference, Expo & Award

December 10, 2025 | Abu Dhabi, UAE

October 15, 2025

Abu Dhabi, UAE

WOW!HR GCC

International Conference, Expo & Award

What is WOW!HR GCC?

WOW!HR GCC is a prestigious international event that brings leaders and innovators from GCC, Central Asia, Russia, and Armenia together. It features an Awards ceremony, Conference sessions, and an Expo highlighting innovative HR solutions. The event aims to bring forward-thinking HR leaders and companies together to celebrate excellence in HR practices

Who attends WOW!HR GCC?

Chief HR Officers, HR Directors, and Senior HR Managers

C-level executives and business leaders

HR transformation leaders and decision-makers

Government officials and public sector leaders

Number of attendees: 150-200

Top HR experts, speakers, and delegates from leading companies in the GCC region, Central Asia, Armenia, and Russia

Nominate your project and get:

The experience of advanced HR teams and different countries

Transparent winner selection system

The opportunity to gain recognition from colleagues within your business

Insights from experts and peers in the industry

An opportunity to strengthen your HR brand to attract cutting-edge staff

The networking platform is among the leaders of the GCC region

Nominate your project and get:

Award Procedure

Participant submits an application

Organizer approves the project and chooses suitable nomination

Organizer shares the information about the project in social media

The winner is announced during the award ceremony at the end of the day

Nominee presents the project onsite

All the participants vote for the best presented project

Award Nominations

HR HERO

Recognizing complex or/and transformational projects that showcase outstanding results in people management

LEVEL UP

Celebrating projects designed to train and motivate employees

DIGITAL SOLUTIONS

Rewarding projects that excel in the automation and digitalization of HR processes, streamlining operations and improving efficiency

BE COOL

Recognizing projects that engage and develop schoolchildren, students, and young professionals

HIGH PERFORMANCE

Acknowledging projects that effectively motivate, engage, evaluate, and recognize employees, driving exceptional performance

GET TEAM

Highlighting successful projects focused on attracting new talent and enhancing the employer brand

Download a booklet for FREE and learn about best HR cases
 presented by leading world companies

Transparent voting system

Voting is divided into 2 steps:

Step 1. When the presentation process is over nominees take bulletins for secret ballot. Only those who attended all the presentations are allowed to vote.

Step 2. Visitors can also take part in voting if they registered and are present at the event at the end of the case presentation.

We use special formula to calculate the results:

Previous nominees

WOW!HR GCC Conference

It is a platform for an easy and transparent experience exchange, where experts share their knowledge and convey modern ideas to the audience, while nominees present their newest HR projects and show off their achievements

Speakers at Conference 2025

Goar Ananyan

WOW GROUP, International expert in HR, training and business development (Russia)

Topic: Overview of global HR trends

Yaroslav Panasyuk

Wildberries, Manager of Internal Communications (Russia)

Topic: WB Cyber Club - Community of interest for employees

Kirill Evstratiev

Wildberries, Head of the Internal Communications group for mass personnel
(Russia)

Topic: WB Cyber Club - Community of interest for employees

Registration form

Early bird price

$185

$255

* Offer is available until September 30

Group Offer:

10% discount when purchasing 3 or more tickets

By buying a ticket you receive the following options:

Conference Access

Gain full access to the WOW!HR Conference, including all sessions and discussions.

Expo Exploration

Explore the HR expo area to discover the latest innovations, solutions and technologies.

Voting Rights

Participate in the voting process to recognize and celebrate outstanding HR projects.

Networking Opportunities

Connect with HR professionals, industry leaders and experts to expand your network.

Learning and Inspiration

Access valuable insights, knowledge and inspiration to advance your HR career and initiatives.

Feedback from our participants

Feedback from a WOW!HR Central Asia 2024
Awards nominee

"Don’t be afraid! We were scared too at first. Honestly, when I was first asked to be a nominee for an award, my immediate thought was, 'But we’re not ready—what do we even have to show?' But just gather your projects and take the chance—it can’t hurt. No one’s going to punish you for trying. So go for it, everyone—give it your best shot!"

Previous participants

WOW!HR GCC Expo

The Expo is a premier event tailored for human resources professionals, offering unparalleled exhibiting opportunities for companies to showcase their latest products and services. Exhibitors will have the chance to present cutting-edge HR technologies, software solutions and innovative practices to a targeted audience of decision-makers and industry leaders.

Join the event as a partner and:

Raise your brand recognition

Get an access to a wide audience of professionals

Meet your future clients and partners

Be involved in an active networking process

Attract more leads

Available integration formats

Become an Exhibitor

Position your brand at the heart of the HR community

Directly engage with decision-makers and top HR executives

Generate qualified leads and build lasting business relationships

Become a Strategic Partner

Maximize your brand visibility across the GCC and beyond

Be featured alongside top HR leaders and innovators

Co-create a custom partnership format tailored to your business goals

Become a Media Partner

 Expand your audience with premium HR & leadership content

Gain exclusive access to speakers, nominees, and behind-the-scenes highlights

Boost your brand’s credibility through association with a trusted international award

Feedback from a WOW!HR GCC 2024
Awards partner

"Following our participation in the WOW!HR GCC Awards we established new business contacts. The networking was successful. There were discussions about HR projects in the region. The market discussions and opportunities for integration in this market generated great interest. We thank Wow Group for the opportunity to participate as a partner with an exhibition stand"

Media about us

Previous Media Partners

About us

WOW!HR is a project under the umbrella of WOW GROUP.

The aim of WOW!HR is to bring together HR professionals and organizations to recognize and celebrate achievements in HR practices.
The mission of WOW GROUP is to unite the global HR community, collect and broadcast the best practices of human capital management through its educational projects.
WOW GROUP specializes in the production and distribution of unique products on human capital management, tailored for the international business community.

10 December 2025

Abu Dhabi, UAE

gcc@wowhr.global

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© 2025 WOW GROUP LLC. All rights reserved

 Download free brochure with nominees' cases from previous WOW!HR Awards